CarterCraig lofo

Common Sense

Relentlessly Applied

Common Sense

Relentlessly Applied

Doing The Right Things Well
Knowing What You’re Doing
Doing What You Know
Cumulative Learning
Rigorous Self-Assessing
What Success Looks Like

Doing The Right Things Well
Knowing What You’re Doing
Doing What You Know
Cumulative Learning
Rigorous Self-Assessing
What Success Looks Like

Manufactured complexity is the greatest single barrier to identifying core problems in business today
  • Complexity
  • Simplicity
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Transforming Complexity into Simplicity
In our experience few problems are as complex as they appear on the surface. Complexity is often manufactured inadvertently –– by the passage of time, established habit, fear of change, the security of routine or obsolete technology.

Sometimes too,
artificial complexity is created with purpose. It is not necessarily in every employee’s personal best interest to have their work role simplified. But simplicity is always good for the organization.

Peeling away the inconsequential, applying new language to alter perspective, eliminating the ‘blind spots’ of the past and shaking up existing sequenced thinking is fundamental to what we do. Once this complexity is removed, core problems can at last be understood and explained in ways everyone can understand. When problems are simplified, corporate energies become more focussed and efficient.


You cannot bore people into paying attention
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Transforming Apathy into Engagement
We believe it to be self evident that you cannot bore people into paying attention, embracing a new way of doing things or getting on-board with a new initiative.

Whether it’s your leadership group, your trade partners, purchase influencers or end-users, a clever idea on its own is never enough. Attention to detail across aspects of execution transforms clever ideas into milestone defining successes.

We do that. We understand the balance better than most firms.


Actively engaging both sides of the brain for optimal outcomes
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Transforming Hum-Drum into Spectacular
The ability to combine abstract reasoning and creativity with a thorough understanding of business fundamentals is what sets us apart –– whether with the world at large, your customers, your dealers, your influencers, your employees or your leadership team.

The experience to ask the right questions and apply the appropriate perspective to answers while engaging both sides of the brain. We have no magic formula –– it’s simply about an experienced perspective and common sense relentlessly applied.

In our go forward fast culture however, common sense is frequently pushed to the side in the action-first frenzy. Logic flaws and market mis-reads abound. Sadly, common sense is too often applied only in retrospect to explain failure.
It is extraordinary what can be accomplished when both sides of the brain function with excellence.

Active Listening...
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Respectful yet persistent. Listening harder. Asking the right questions. Listening with open minds. Without preconceptions.
Razor Focus…
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New ears, new eyes, new approaches –– total focus. Fresh perspective not usually available from inside the castle.
Transforming Uncertainty into Clarity
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When asked how he would approach a problem if he only had one hour, famed astrophysicist Albert Einstein replied that he would spend 50 minutes on the problem and the remaining 10 minutes on the solution.

It made sense to Einstein then. It makes sense to us now.

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When asked how he would approach a problem if he had only one hour, famed astophyscist Albert Einstein replied that he would spend 50 minutes on the problem and the remaining 10 minutes on the solution.

It made sense to Einstein then. It makes sense to us now.

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No problem solves itself. But no problem can be solved until it is understood. We accelerate corporate problem solving by applying both discipled thinking and creativity to guide the process to the highest possible level of clarity. Only achieving that level of clarity makes spectacular solutions possible.

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Common Sense

Relentlessly Applied

High-level strategic thinking and active goal-oriented execution over a variety of industries and challenges

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